Privacy Policy

At Oral Fresh, the safeguarding of your privacy and the security of your data stand as our top priorities. We are devoted to being open about the data we gather and how it is employed. Oral Fresh upholds the highest privacy standards, providing you with peace of mind that your personal data is treated with the greatest care and protected through all necessary measures.

The policy, applicable whether you visit our showrooms, factory, contact us via phone, email, or online, offers extensive details about:

• The occasions and reasons for collecting your personal information,
• Our usage of this data,
• The very limited circumstances under which we may disclose it to others,
• The methods we use to store your personal data and keep it secure, and
• Your legal rights concerning your personal data.

1. Definition of personal data

Personal data refers to any information that can be used to identify an individual directly or indirectly, such as contact details, order data, or product data.

2. Principles for collecting and processing personal data

Oral Fresh adheres to the following principles when processing your personal data:

• We gather personal data solely for specified, clear, and legitimate purposes.
• We will not collect personal data beyond what is necessary for these purposes.
• Personal data will not be used for purposes other than the reasons for which the data was collected, except as described herein, or with prior consent.
• We will not transfer personal data to third parties, except as described herein, or with prior consent.
• We strive to ensure that data is current, encouraging you to periodically verify your personal data.
• We maintain appropriate measures to protect your personal data against accidental or unlawful destruction or loss, unauthorised disclosure or access, and all other illegal forms of processing.
• Unless stated herein, we will not store personal data longer than necessary to fulfil the purpose for which it was collected or further processed, or as required by law.
• Our website does not target children, and we do not intentionally collect data pertaining to children.

3. Collection and processing of personal data

When you interact with Oral Fresh through various channels, including our website, showroom visits, and discussions with sales support and customer services, we collect and process your personal data. The personal data we collect and process include:

• Personal details like your name, email address, physical address (if provided), phone numbers (including mobile if provided), IP address, and in some cases, geolocation and language.
• Information about the products and services you have ordered or inquired about.
• Your inquiry and purchase information, such as personal details as mentioned above, order details, like product range name and finish, design and product content, appointment and site visit details, order processing information like site survey reports, CAD drawings, manufacture and delivery details including your delivery address (if different), payment details like debit card or similar payment information.
• Requests for customer support and warranty assistance containing your personal and order details as mentioned above.
• Information provided by phone or other means may be monitored, recorded, and stored. This includes notes from our conversations with you, such as details of information provided, comments made, feedback on your experience, and complaint details.
• Information provided when you interact with us on social media.
• Information collected via cookies and similar technologies like pixels, tags, and other identifiers to remember your preferences, understand how our websites and apps are used, and customise our marketing offerings.

4. Usage of personal data

At Flöde, our goal is to provide the best possible customer experience. We achieve this by combining the data we have about you to form a comprehensive picture of who you are. Data privacy law allows this as part of our legitimate interest in understanding our customers to provide information to Oral Fresh. Please keep me updated about your products, services and offers through your customer service and sales support.

• To develop and improve our personnel, procedures, and systems, as well as the services and products we offer.
• To fulfil our legal or contractual obligations.

5. Ensuring the Security of Your Personal Data

At Oral Fresh, we understand the critical importance of data security. As such, we’ve implemented various organisational, technical, and administrative measures to safeguard your information. Our website and applications are secured with “https” technology. We continuously test our security systems and software to identify potential vulnerabilities and further enhance our security measures.

6. Storage and Processing of Your Personal Data

We store and process your personal data within the United Kingdom. If we need to deliver or install products, or perform services outside the EEA to any third countries, as defined in the General Data Protection Regulation (GDPR), we ensure that your personal data’s transfer to any third countries is in accordance with the law and observing relevant legal and security safeguards.

7. Sharing Your Personal Data

Except for the limited situations stated in this Privacy Policy, we don’t disclose your personal data to any third party. When required, we may share your data with:

• Law enforcement, courts or competent public authorities when mandated by law, court order, or official decision.
• Our group companies to deliver consistent services and improve our products and your customer experience.
• Trusted third-party service providers who assist us in sales, marketing, IT support, advertising, analytics, research, customer service, product service support, shipping, purchase order fulfilment, data storage, validation, security, fraud prevention, payment processing, and legal services. These third parties can access and use your data for these purposes but are barred from using it for other purposes.
• Other third parties when necessary to establish, exercise, or defend Oral Fresh legal rights.
• Potential buyers or new owners in case of business restructuring or sale. If this occurs, your personal data will be transferred under the terms of this Privacy Policy.
• Other third parties subject to your consent.

We ensure that these third parties are bound by confidentiality and privacy obligations and comply with legal requirements regarding data protection.

8. Data Retention Period

Oral Fresh won’t keep your data for longer than necessary for the purposes collected. After this period, your data will be anonymised, suppressed, or securely deleted, unless it can be legally retained and processed for other purposes.

9. Cookies

Oral Fresh uses cookies and similar technologies to remember your preferences, understand how our websites and apps are used, and customise our marketing offerings. Cookies are small text files placed on your device when you visit a site, allowing us to recognise your device, store your preferences, understand the pages you have visited, enhance user experience, perform searches and analytics, and assist with security and administrative functions.

10. Your Rights and Choices

You have the right to:

• Request access to the personal data Oral Fresh holds about you, free of charge in most cases.
• Correct your personal data when it’s incorrect, out of date, or incomplete.
• Request that we stop using your personal data for direct marketing.
• Request that we stop processing your personal data based on our legitimate interest.
• Withdraw consent for any consent-based processing of your personal data.

You can update your marketing preferences, ask any questions about how Oral Fresh uses your personal data, or report a privacy breach by contacting our Data Protection Manager. If you believe that your data hasn’t been handled correctly or if you’re not satisfied with our response, you have the right to file a complaint with the Information Commissioner’s Office or the relevant data protection regulator in your country of residence.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and protect your personal data. Your continued use of our services signifies your agreement to the current Privacy Policy.

Thank you for your trust in Oral Fresh. We’re committed to respecting and protecting your privacy.